"According to a 2010 report from comScore, women spend more time online than men, and they’re overrepresented in social networking, gaming, photos, blogs, and retail. Not only do women spend time online, they spend money, too—female customers make up 61% of online transactions. In a TechCrunch article on the topic, Silicon Valley venture capitalist Aileen Lee called women the “rocket fuel” of e-commerce. “Especially when it comes to social and shopping,” Lee explains, “women rule the Internet.”
But women aren’t the only tech entrepreneurs with their eyes on female customers. From the men behind Pinterest to the dudes who started Shoe Dazzle, smart men are defying gender stereotypes in the pursuit of great business and jumping at the chance to cash in on pink-collar opportunities."
Read the full article at Forbes.com